October 19th, 2016 – CME Websites – Facebook Marketing

Come join us October 19th, 6:30pm (6:00pm registration) at The Ramada Greensburg with guest speaker CME Websites.

CME is a growing web development and online agency. We have designed over 350 websites, control over 650 domain names, and provide web maintenance services for many more sites that are not our own. Many of our web clients are local to the Pittsburgh region and our home base in Westmoreland County, but CME Websites has clients in Massachusetts, Ohio, Florida, and throughout southwestern Pennsylvania.

Originally known as Computers Made Easy, CME Websites {Code Media Essentials} was established in 1999 by Jane Yeager Noel. As the original company name suggests, CME provided computer support and software training as well as website development. As the demand for our web services grew, we devoted more and more of CME’s resources to website technology, including the purchase of a small hosting company (Giraffe Digital Solutions, Inc.), which has enabled us to provide our own hosting, email, web statistics, and domain name services.

Via CME Websites.


15 Facebook Marketing Tips

Every day, real estate agents use Facebook to connect with prospective home buyers and to foster business relationships with peers. Maintaining these relationships, however, requires a bit of handiwork, which is where this article comes in.

Here’s how to use Facebook to build relationships, find new followers, and market your agency more effectively.

Set Up a Facebook Page…

Marketing on Facebook starts by setting up a business page. Although many agents use their personal profile, it’s better to create a business page, for two reasons: It’s more professional, and it allows you to market to your followers more efficiently using features not available in your personal profile.

Facebook Page Marketing Tips…

Once you’ve set up your page, follow these tips to keep it fresh.

1. Update Your Cover Photo Frequently. Use the cover photo to highlight the homes you have for sale. You can change images quite often so use this space to your advantage. Follow Facebook’s policies when doing so.

2. Create Helpful Tabs. Add a tab to your Facebook page that highlights featured listings.

3. Remember the 80/20 Rule. 80 percent of your content should be customer-focused, and 20 percent should center on you and your business. Using this formula will encourage more engagement and interaction.

4. Respond to Comments. Reply to comments posted on your page, good or bad, and do so promptly. This signals current and potential clients that you are paying attention.

5. Use Photos and Video. Whenever possible, use images or videos in your posts. According to data from Wishpond, an online marketing company, posts with photos tend to get 120 percent more engagement than those without them. Posts with photo albums receive 180 percent more engagement.

There has also been an increase in interaction with videos. One study even stated that video posts are beginning to trump image posts in terms of engagement.

6. Focus on Local Interests. People want to know what is happening within their local community, a fact that is especially true for those moving to a new area with which they may be unfamiliar.

Post about local charity events, school-related activities, or highlight a popular local business. In general, post about anything you feel the community would find interesting.

7. Share Interesting and Informative Facts. These can stimulate likes and comments.

8. Offer Helpful Advice. Tips about how someone could stage her home for sale or decorate her new home are good ways to gain likes and comments.

9. Use Humor. It never hurts to sprinkle in a little humor when appropriate.

10. Post Images of You, Your Team, and Happy Clients. Posting photos of you and your team participating in community functions or at office parties helps to put a personal face on your business. Potential buyers want to know that they are dealing with real people, not just faceless corporations.

Also, posting photos of happy customers standing next to their newly purchased home can benefit you, in two ways: It demonstrates that you are successful in helping people buy a home. It also shows that others trust and use your company.

11. Post Photos of Fancy, Unique, and Eye-catching Homes. These can also arouse interest and foster likes and comments.

12. Rely on Facebook Page Data. Facebook Insights, an analytics component tied to Facebook pages, provides valuable data about followers — such as their age, gender, and location — that can help you better understand your target market’s demographics.

Tips to Grow Your Follower Base…

Lastly, here are some ways to use your page to grow your follower base.

13. Gather Leads. Have visitors sign in when you host an open house, and then send them a request to like your business page shortly after their visit. Doing this can help you gain new followers because they are more likely to remember you now rather than a week down the road.

14. Run a Contest or Sweepstakes. Companies like WishpondAntavo and Offerpop help Realtors set up contests and sweepstakes, to generate leads.

15. Use Your Personal Profile. While the best place to market your services is on your Facebook business page, it is helpful to mix in some real estate-related posts each week on your personal profile. It reminds your friends that you have the business page and gives them an opportunity to like it if they have not already done so.

Via PracticalEcommerce.com.

Stacey Belko

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